TargetCancer Foundation

TargetCancer Foundation initially approached Humble Hues for a simple web development project, yet after initial scoping discussions and a messaging session, it was clear they were ready for a more holistic approach to their identity. TCF had achieved great strides in the five years it had been operating prior to our engagement, and required more cohesive branding through which to depict their successes and promising future. Key to TCF's value of transparency, custom photographs of researchers, laboratory tools, and cancer cells helped tell their story authentically in an industry that is overrun with stock images.